Mustafa Kemal Atatürk, the founder and first president of the Republic of Turkey, envisioned a secular Turkey and pushed for many "modernizing" reforms. One result of his secularizing reforms is a law prohibiting religious attire in government buildings. But while the Turkish state is secular, the Turkish population is predominately Muslim, and many residents adhere to conservative aspects of the religion. Tekbir is a textiles company whose owners are determined to make conservative Islam fashionable again.
Turkey is located in a part of the world that was once called the Near East. For centuries it was a link between Europe and Asia. Its main city, Istanbul (previously called Constantinople), was a trading, religious, and social hub. Both Christianity and Islam have had major influences on the development of Turkey's culture.
In the early 1900s Turkey experienced a period of rapid economic and social change. In 1923, Mustafa Kemal Atatürk, a popular leader in Turkey's military, declared the establishment of the Turkish Republic. He launched an aggressive program to modernize and secularize the country, which brought about many changes. Turkey has modernized its economy and is poised to become a member of the European Union. Simultaneously, religious and political leaders are working to preserve traditional Islamic aspects of Turkey's culture while embracing some of the West's attitudes and practices. Turkey's future stability and growth will be determined by how well it can incorporate the rich heritage of its past into its goals for future.
One of the industries that is confronted with this change is the garment industry. Some women in Turkey choose to wear traditional Islamic garb, while many others choose to wear non-traditional Western attire. What does this mean for business leaders in Turkey? What does it mean for female consumers? In the Turkey that is evolving, will there be room for both the past and the future?